Our Team

We believe parents deserve and need an accurate picture of their child's progress in order to be the learning heroes they aspire to be. To help, we're committed to bringing parents clear and actionable information so they can best advocate for their child's academic and developmental success.

Learning Heroes Team

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    Bibb Hubbard, Founder and President

    Bibb has dedicated her career to helping ensure all students are prepared for life after high school. She founded Learning Heroes to help parents play an active role in their children’s educational success. Bibb brings extensive experience in communications, policy, and advocacy from the public, private, and philanthropic sectors to her role as Founder & President of Learning Heroes.  Before Learning Heroes, Bibb held leadership positions at the Bill & Melinda Gates Foundation, Widmeyer Communications, and Scholastic. Her public-sector experience includes positions at the White House and the U.S. Labor Department.  Bibb served on the Board of City Year New York and is an active board member with the New York City Leadership Academy and the Boys & Girls Club of Alexandria, VA.  She graduated from Dickinson College and is the proud mother of two teenage sons.

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    David Park, Senior Vice President, Strategy and Communications

    David has extensive experience in communications, strategic planning, community engagement, and development. Prior to Learning Heroes, David was Vice President of Mission Advancement at America’s Promise, where he helped develop and implement the GradNation campaign to increase the high school graduation rate to 90 percent by 2020. David managed the GradNation communications strategy and helped drive implementation nationally. David also held senior level positions at several communications firms including Ogilvy Public Relations Worldwide and Porter Novelli International, and taught communications courses at Georgetown University. A proud public school alumnus, David is committed to helping public school students and families thrive. David graduated from American University with a BA in communications.

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    Windy Lopez-Aflitto, Vice President of Content and Partnerships

    Windy brings 20 years of experience in family engagement, education and philanthropy. Windy came to Learning Heroes from American Express, where she helped with the expansion of the company’s largest philanthropic platform focused on nonprofit leadership development. Previously, Windy was with Scholastic for nearly a decade and was instrumental in the research and development of the company’s first comprehensive family and community engagement initiative. Windy taught elementary school for several years and started her career in public relations, focusing on education campaigns. Windy has been a guest lecturer at NYU Steinhardt School of Culture, Education and Human Development and at University of the South in collaboration with Yale Child Study Center. She graduated from Rutgers University and has two young daughters.

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    Michelle Chaudoir, Senior Manager, Content and Development

    Michelle joins Learning Heroes as the Grants Manager responsible for supporting the organization’s relationships with funding partners. Prior to joining Learning Heroes, Michelle managed grants and several workforce development initiatives at Northern Virginia Community College. Her passion for parent engagement stems from over a decade leading a local family literacy partnership with Head Start. Michelle graduated from St. Norbert College and has completed MBA coursework at George Mason University.

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    Zulema Eldridge, Program Manager

    Zulema brings several years of experience in higher education, financial aid, and program management. Before joining Learning Heroes, Zulema managed a multi-million dollar grant portfolio.  Zulema’s background consists of event planning, operational support, and variously specialized skillsets.  As a grant professional, Zulema was active in the grant-making process, managing budgets as well as timelines for several projects and collecting over $70,000 in unused grant funds. Zulema holds several degrees and most recently earned a master’s degree in Fine Arts from George Washington University.


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    Howard Winchester, Communications Manager

    Prior to Learning Heroes, Howard worked in a variety of communications and public relations positions. With a vested interest and focus in digital and social media development, he worked as a Senior Communications Associate Consumer Relations Intern. Howard’s passion for education has a personal connection as he continues to educate the different audiences he interacts with on different topics that affect them. Howard received his B.A. in Public Relations, Media Sales, and Advertising, from Morgan State University and is currently pursuing his M.S. in Communication Studies at Stevenson University.

Strategic Partners

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    Cindi Williams, Co-Founder and Senior Advisor

    Cindi is a Principal at HCM Strategists, a leading education and health public policy firm, where she provides communications and advocacy strategy for organizations dedicated to improving student outcomes for low income students.  Prior to joining HCM, Cindi worked at the Bill & Melinda Gates Foundation where she directed communications and external affairs for its investments in education, public libraries, and family homelessness, while also serving on the Foundation’s Leadership Team.  She previously served as Senior Advisor to the U.S. Secretary of Education, Deputy Assistant Secretary of Education for Communications and Outreach, and Special Assistant in the White House Office of Public Liaison.  She lives in Washington State with her husband and sons.

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    Dawn Arteaga, Advisor, Digital Strategy

    Dawn Arteaga has more than 15 years’ experience working with organizations and foundations to use digital technology to build strong advocacy and engagement programs. Her experience in building strong engagement around education programs ranges from work on national initiatives to a local public Charter school. Previously, as vice president at Netcentric Campaigns, Dawn led strategic interventions for a local network of STEAM educators and national networks of public health professionals and environmental advocates. Prior to that, as Vice President at Porter Novelli she helped nonprofits, foundations, government agencies and industry associations focus their outreach efforts online. Dawn holds a master’s degree in communications from Johns Hopkins and a bachelor’s in print journalism and Spanish from American University. She is fluent in Spanish.

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    Erica Felker, Advisor, Research and Content

    At HCM Strategists Erica has spent the last two years deeply engaged in comprehensive research to understand parent mindsets as it relates to their expectations for schools, assessments and student achievement. Erica works directly with states and districts to use this knowledge to help improve their communication to and engagement of parents. Prior to joining HCM, Erica spent nearly a decade as a special needs educator and continues to draw from that experience to support her work with Learning Heroes. She received her Masters in Public Policy from George Mason University.

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    Jocelyn Pickford, Advisor

    Jocelyn Pickford is an education policy and communications specialist with an expansive career in the private, public and non-profit sectors. Jocelyn’s passion for her work was seeded during her own public school education and took root during her classroom teaching experience. During her time at the U.S. Department of Education, she led the design and launch of the Teaching Ambassador Fellowship to integrate teachers into the national education policy dialogue. She seeks to engage parents and practitioners in conversations about education policy at every level. Jocelyn earned a B.A. in English from Trinity College in Connecticut and her M.Ed. in secondary education from the George Washington University and is a proud public school parent and active PTO member.

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    Tracy Young, Advisor

    Communications and public affairs consultant Tracy Young serves clients across the country focused on education reform, charter schools, workforce investment, strong accountability and parent engagement issues.  For the past two years, Tracy has led Learning Heroes’ efforts to connect parents, educators, and communities in Texas to useful information and simple actions they can take to help students thrive in school and life.  She is currently also planning a conversation among national education leaders and for a first look and deep dive into the findings from Learning Heroes’ latest research, Parents 2018.  Tracy launched TDY Partners, a communications, public and government affairs consultancy, in mid-2016, serving clients at the local, state and federal level on policy issues.  Prior to owning her own business, Tracy served as senior advisor for the Laura Bush Foundation for America’s Libraries and director of education reform at the George W. Bush Institute in Dallas.  She previously directed communications and legislative affairs on behalf of public charter schools in Texas as the vice president of public and government affairs at the Texas Charter Schools Association.  In the Texas legislature, Tracy served as director of communications for Texas House Speaker Joe Straus from 2009 to 2012.  She also served eight years in the George W. Bush Administration at the White House as associate director of communications, focused on the Domestic Policy Council and as deputy assistant secretary for communications and outreach at the U.S. Department of Education where she directed the strategic communications team and the press office. Tracy is a proud graduate of Louisiana State University in Baton Rouge, LA, and an even prouder native of Euless, Texas.